“I pursued this program with the goal of staying current and relevant in today’s expanding social media arena. It was valuable to learn and understand the varied social media platforms, their individual nuances, and measuring return on investment for each platform and a broader social media effort.”

“The instructors were extremely knowledgeable and current in their teaching efforts, and their passion was contagious. The consulting project made the work feel more like practicum as our proposed social media strategies would potentially be applied in a very real way.”

Matt Houston is an associate at W. L. Gore working in vascular and interventional products. He recently completed the University of Delaware’s Social Media Marketing Strategy Certificate.

UD’s Social Media Marketing program has recently been revamped by creating two new classes: Fundamentals of Social Media Marketing and Advanced Social Media Marketing for Business.